Extreme Makeover

Don't mention the war: Israel seeks image makeover
By Dan Williams, Reuters
Thu Oct 26

After decades of battling to win foreign support for its two-fisted policies against Arab foes, Israel is trying a new approach with a campaign aimed at creating a less warlike and more welcoming national image.

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Foreign Minister Tzipi Livni, who has argued that the protracted conflict with the Palestinians is sapping Israel's international legitimacy, this week convened diplomats and PR executives to come up with ways of "rebranding" the country. ...